Identity Project Inspiration

This Identity project allows me to focus on my personal brand. For this activity I did research to find out more about myself, what styles I like, and what my target audience is. Facebook and Instagram were some great resources into seeing what others not only thought of me but words they first think of when they think of Brittany Austin. Pinterest was another source and something I rely heavily on for daily inspiration to really understand more about what I like and how I want to brand myself. Ultimately this activity will help me really begin to understand how I would like to see a logo for myself.

PINTEREST ACTIVITY:

Pinterest Link for logo

This is my favorite logo I found on Pinterest. The logo was designed by Claire from Fellow Fellow. I have loved this logo for a while because of the simplicity of it. I love the cursive/script almost hand written look of the words and the metallic gold lettering. I also love the neutral and natural colors of the business card. To read her blog post about the design follow this link.

To see more of my pins follow this link.

The elements that I seemed to continue to pin were very simple and timeless. I like lots of white space, watercolors, hand drawn florals, script and sans serif fonts, black and white, light pinks, and metallics.

FACEBOOK CHARACTERISTIC SURVEY:

For my social media survey I went to Facebook and posted:

“I am doing a personal branding project for one of my classes this semester and I need to find some words that you think define me as a person.”

I got a variety of responses and compiled the words used most to describe me:

The top ten responses included:

classy, humorous, smart, beautiful, talented, refreshing, creative, quick witted, happy, & simplistic

From this survey I learned what others, specifically people who know me think about me. I was pleased to receive a lot of really positive feedback about myself and it felt like a bit of a confidence booster. I think a few of the words are things I strive to be like and I was shocked that a few people saw the same attribute in me that I never really picked up on.

My logo that I am going to create is going to be a very large part of my career. It is the first thing that potential employers, clients, ad agencies, and photographers will see. The logo that I will create will be based off of this information and my inspiration. I am hoping to be able to catch people’s attention and help them to see me through a logo because its my brand identity.

TIMELINE:

Jan 13 (Tues) – Have 30 sketches of logos
Jan 15 (Thurs) – Try out colors, fonts, etc. and refine
Jan 17 (Sat) – Vectorize logos
Jan 20 (Tues) – Clean up & Refine vector logos
Jan 22 (Thurs) – Present Identity Project
Jan 23 (Fri) – Video Presentation of Project

Exploring Advertisement: Gap Ad

The thing that struck me so much about this ad in my fashion magazine was because it looked like nothing else in there. I looked though hundreds of ads in the magazine and this was the one that used simplistic advertisement that worked for me because it caused me to stop and read, this expresses how the company is able to differentiate themselves from others.

The Back to Blue ad campaign put on by Gap is a way to get consumers to go back to blue and repurchase items because they are the new style, so this induces customers to reuse products.

I think that the ad shows that their product is the way to wear blue and shows that they are committed to providing you with a product that will bring you to blue items and helping you to build a preference for their brand.

I also see that gap has used a very similar add and background for a lot of their ads over time. This helps us to creates a brand recognition because they use the same colors, white space, fonts, and simple slogans, which helps us tell them apart from other companies that offer similar products.